Leading in a Downturn

McNerney, Jim
November 2009
Leadership Excellence Essentials;Nov2009, Vol. 26 Issue 11, p7
The article discusses how Boeing Co. has been able to lead the industry during the economic downturn. It provides an overview of the state of the airline industry while highlighting the strategy of the company of maintaining a healthy balance between the commercial airplane business and the long-cycle defense and government business. An analysis of the company's backlog is presented along with the performance of its programs, both for the commercial and the defense business. The article also discusses the critical issues of energy and environment.


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