Back to Basics

Dempsey, Kay I.
November 2009
Best's Review;Nov2009, Vol. 110 Issue 7, p80
Trade Publication
The article discusses the need for insurance companies to build good relationships with their clients in the U.S. It notes that many financial professionals who prudently manage their businesses and keep focus on that relationship have received a reward. The author suggests that, though clients and customer does need more than good performance to establish confidence, relationships need more personalize attention not just by e-mail.


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