TITLE

ONE FOR THE AGES

AUTHOR(S)
Reed, Linda; Hunter, Warren
PUB. DATE
November 2009
SOURCE
Best's Review;Nov2009, Vol. 110 Issue 7, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the response of the youth or the millennial generation towards purchasing an insurance in the U.S. A recent analysis conducted by the Commonwealth Fund, of the March 2008 population survey, showed that about 30% of young adults from 19 to 29 of ages are not insured. Moreover, the Yankelovich Inc, a consumer marketing firm, gave few marketing suggestions to attract young consumers by incorporating technology into a traditional health insurance.
ACCESSION #
45120006

 

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