High Aspirations

Slavin, Al
November 2009
Best's Review;Nov2009, Vol. 110 Issue 7, p35
Trade Publication
The article discusses the plan of Ross Buchmueller, chief executive officer at Privilege Underwriters Reciprocal Exchange (PURE) Group of Insurance Cos., for the high net worth market in Florida. It is stated that the company is using its traditional approach to win market share. It notes that a key aspect of its growth is through market expansion. According to Jay Weinstein, co-owner of Weinstein, Jones & Associates, the American International Group Inc. (AIG) would be PURE's main competition. PURE Risk Management LLC


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