TITLE

One Really, Really Bright Idea

AUTHOR(S)
Klara, Robert
PUB. DATE
October 2009
SOURCE
Brandweek;10/26/2009, Vol. 50 Issue 38, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on marketing by the glass making company Waterford Crystal. The company is creating an advertising campaign built around the illuminated ball which drops at midnight each New Year's Eve in Times Square, New York City. Waterford created that ball in 1999 in preparation for the millennial New Year of 2000.
ACCESSION #
45117660

 

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