One Really, Really Bright Idea

Klara, Robert
October 2009
Brandweek;10/26/2009, Vol. 50 Issue 38, p37
Trade Publication
The article focuses on marketing by the glass making company Waterford Crystal. The company is creating an advertising campaign built around the illuminated ball which drops at midnight each New Year's Eve in Times Square, New York City. Waterford created that ball in 1999 in preparation for the millennial New Year of 2000.


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