TITLE

THE NEW AGE OF MARKETING

AUTHOR(S)
Montgomery, Bob
PUB. DATE
September 2000
SOURCE
Marketing Management;Fall2000, Vol. 9 Issue 3, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the impact of the Internet in the marketing business. Drawback of the Internet to marketers; Aspect of marketing; Reason for the importance of brand equity to business firms.
ACCESSION #
4510884

 

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