TITLE

'ATOMIZE' YOUR CUSTOMERS' EXPERIENCE

AUTHOR(S)
Oliva, Ralph A.
PUB. DATE
September 2000
SOURCE
Marketing Management;Fall2000, Vol. 9 Issue 3, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses atomization, an information exchange process between suppliers and customers with the use of the Internet. Elements of atomization; Benefits of the process; Implications to managers.
ACCESSION #
4510852

 

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