Oliva, Ralph A.
September 2000
Marketing Management;Fall2000, Vol. 9 Issue 3, p54
Discusses atomization, an information exchange process between suppliers and customers with the use of the Internet. Elements of atomization; Benefits of the process; Implications to managers.


Related Articles

  • How Much Can We Spare with E-business: Exam ining the Effects in Supply Chain Management. Ferbar, Liljana // Issues in Informing Science & Information Technology;2004, Vol. 1, p141 

    In this paper we concentrate on one aspect of e-business applications, namely on its effects in supply chain management. We derive a mathematical model that shows how different changes in ordering costs as a result of using e-business can affect the optimal ordering intervals and quantity,...

  • The Importance of Ordering in Sequential Auctions. Elmaghraby, Wedad // Management Science;May2003, Vol. 49 Issue 5, p673 

    To date, the largest part of literature on multi-unit auctions has assumed that there are k homogeneous objects being auctioned, where each bidder wishes to win exactly one or all of k units. These modeling assumptions have made the examination of ordering in sequential auctions inconsequential....

  • Electronic Contract Drafting Based on Risk and Trust Assessment. Yao-Hua Tan; Thoen, Walter // International Journal of Electronic Commerce;Summer2003, Vol. 7 Issue 4, p55 

    Contracts protect the parties involved in a commercial transaction, but the negotiating and drafting processes are often so unstructured that the parties cannot be certain that their interests are indeed secured. This paper proposes a structured, model-driven approach to contracting that each...

  • Biz-to-biz, Net changes.  // Broadcasting & Cable;11/15/99, Vol. 129 Issue 47, Broadcasting&Cable Web... p5 

    Focuses on the effects of electronic commerce growth on cyberspace dynamics. Exploration of the limits of an undefined medium; Importance of cyberspace presence for businesses; Globalization of business-to-business electronic commerce; Growth of e-commerce facilitators.

  • The encryption prescription. Hatlestad, Luc // InfoWorld;09/09/96, Vol. 18 Issue 37, p1 

    Focuses on the needs of the electronic commerce. Technical and psychological problems; Digital certificates; Secure Electronic Transaction; Encryption technology; Theft of credit card numbers during electronic transactions. INSET: NCSA: Policeman on the Internet beat..

  • Smoke and mirrors. Nichols, Martha // Women's Review of Books;Feb2001, Vol. 18 Issue 5, p15 

    Discusses the rise of electronic business and its social impact. Example set by Pets.com; Business status of Amazon.com; Concerns over e-commerce marketing.

  • Little England--RIP-ping the guts out of e-commerce. Warwick, Martyn // Euronet;Jul2001, Issue 13, p4 

    Focuses on the efforts to create a center for electronic commerce in Great Britain. Objectives of the European governments; Proposals to the e-business community.

  • Electronic commerce goes global. Adams, Eric J. // World Trade;Apr98, Vol. 11 Issue 4, p90 

    Reports that many United States firms are failing to address the needs of their international electronic-commerce customers. Reason why companies cannot ignore the challenge of international electronic commerce; Several steps companies can take to ensure that they are marketing and selling to...

  • E-Commerce: The Next Global Frontier For Small Businesses. Mehta, Kamlesh T.; Shah, Vivek // Journal of Applied Business Research;Winter2001, Vol. 17 Issue 1, p87 

    This paper discusses the growth of E-Commerce and its advantages to small business firms. Guidelines for small businesses to create a successful E-Commerce sites on the Internet are offered. Furthermore, tools for the trade and strategies for E-Commerce are discussed. Business on the Internet...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics