Bib stars in Michelin ads

October 2009
Tire Business;10/12/2009, Vol. 27 Issue 14, p3
Trade Publication
The article informs that a global advertising campaign has been launched by Group Michelin SA featuring company mascot Bibendum. Group Michelin has said that the new campaign is intended to illustrate the competitive advantages of Michelin tires in media outlets around the world. The firm hopes to deliver a message that its tires offer consumers the opportunity to reduce fuel consumption, increase driving safety and extend tread life through its advertising campaign.


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