TITLE

INFORMATION EXCHANGE

AUTHOR(S)
Wyner, Gordon A.
PUB. DATE
September 2000
SOURCE
Marketing Management;Fall2000, Vol. 9 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the online information exchanges between customers and companies. Aspect of information exchanges; Types of information exchanges; Implications.
ACCESSION #
4510641

 

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