Communicating With Your Readership--Part 2, Effective E-Mailing: Frequency and Format

Render, AngeIa
November 2009
Writers' Journal;Nov/Dec2009, Vol. 30 Issue 6, p10
Trade Publication
The article presents part two of a series of article that tackles how to effectively communicate with readers through electronic mailing. It mentions that the major factors needed to keep subscribers intact include fulfilling their expectations and providing them with something valuable. It affirms that an ideal e-mail correspondence should only be a two-part message. It also offers examples of e-mail layouts that are essential in reaching out to readers.


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