TITLE

CRM Dead? Not a Chance

AUTHOR(S)
Banks, Cliff
PUB. DATE
October 2009
SOURCE
Ward's Dealer Business;Oct2009, Vol. 43 Issue 10, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on customer-relationship management (CRM) in the U.S., which focuses on problems and solutions. It says that automotive dealers have different goals for their CRM initiatives, which make the assessment on investment return difficult. Several solutions are cited, including offering incentives for customers who bought cars under the program. It suggests that one should not rely on dealers' online promotions in exchange for special bargain on pricing.
ACCESSION #
45021276

Tags: CUSTOMER relations;  AUTOMOBILE dealers;  MANAGEMENT by objectives;  CORPORATE culture;  AUTOMOBILE industry

 

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