Recession has changed holiday buying patterns

October 2009
Travel Weekly (UK);10/9/2009, p4
Trade Publication
The article reports that holiday buying patterns have changed during the recession, according to market analyst PricewaterhouseCoopers LLP (PwC). Retail and consumer partner Mark Hudson said the value sector in every industry was expanding faster than any other as shoppers trade down and target special offers. Research among 2,000 consumers suggested large numbers of people are trading down, buying less and buying clever, said Hudson.


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