Healthcare Reform and Consumers--Five Changes Ahead

MacStravic, Scott
September 2009
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p32
Academic Journal
The article presents the author's insight on five suggested changes contained in the proposed healthcare reform in the U.S. He emphasizes that majority of these changes aim to reduce the amount of traditional sickness care that will be used by the people. He comments that the general effect of these changes will not be known, unless the components of how these five changes will be implemented are understood. He suggests marketers to analyze and plan their roles in the execution of these changes.


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