The New Age of Healthcare Communications

DeTora, Gabrielle; Linkon, Neal
September 2009
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p23
Academic Journal
The article provides information related to patient portals. It states that patients portal allows the access to medical information and the collaboration with physicians. It notes that the use of the technology allows healthcare providers to manage consumer expectations, improve cost effectiveness, and inform patients. However, it reveals that increasing workloads, lack of use, lost of profits, violation of privacy, and contending for funds and resources are its disadvantages. It asserts on conducting a research to determine the right patient portal that should be established by the organization and on gathering internal consensus and enough data to design the portal plan. It also discloses that patient portals involve health record, appointment scheduling, and online bill management.


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