TITLE

CROSSING THE RUBICON

AUTHOR(S)
Pete&Dawson
PUB. DATE
September 2009
SOURCE
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p18
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the evolution in healthcare delivery and on how the healthcare industry can succeed in the future. It mentions that as the healthcare service delivery continues to evolve, people can see an industry that is approaching to the point of no return. It talks on the competition and compensation among providers and on the change in focus of payors or consumers from the cost and quality of service offered to them to health status and outcome. It cites the changes that should be expected if reinvention and innovation were applied in the healthcare industry including the methods in acquiring and maintaining patients, relationship and structure of providers, and reimbursement/insurance system.
ACCESSION #
45016455

 

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