Quality conversations

Austin, Jill D.; Manley, Cynthia F.
September 2009
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p8
Academic Journal
The article focuses on the 2006 survey conducted by the Vanderbilt Medical Center (VMC). It states that the survey aims to assess the importance of quality in the healthcare industry. It mentions that the survey uses quality questions to identify whether consumers define quality by healthcare quality standards. Moreover, the survey found that consumers do not use healthcare quality standards to determine quality in the industry, and never mentioned traditional healthcare metrics as one of the factors to determine hospitals' quality.


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