TITLE

Quality conversations

AUTHOR(S)
Austin, Jill D.; Manley, Cynthia F.
PUB. DATE
September 2009
SOURCE
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the 2006 survey conducted by the Vanderbilt Medical Center (VMC). It states that the survey aims to assess the importance of quality in the healthcare industry. It mentions that the survey uses quality questions to identify whether consumers define quality by healthcare quality standards. Moreover, the survey found that consumers do not use healthcare quality standards to determine quality in the industry, and never mentioned traditional healthcare metrics as one of the factors to determine hospitals' quality.
ACCESSION #
45016453

 

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