What's in it for me?

September 2009
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p5
Academic Journal
The article offers suggestions on how to create meaningful messages for advertising healthcare services that can capture the attention of target audience. It notes that using examples or stories can enhance credibility and put human face on the message. It cites that it is better to focus on the benefits rather on the features. Moreover, it notes that messages should be tailored based on the target audience so that they can see themselves in the message.


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