TITLE

What's in it for me?

PUB. DATE
September 2009
SOURCE
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p5
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers suggestions on how to create meaningful messages for advertising healthcare services that can capture the attention of target audience. It notes that using examples or stories can enhance credibility and put human face on the message. It cites that it is better to focus on the benefits rather on the features. Moreover, it notes that messages should be tailored based on the target audience so that they can see themselves in the message.
ACCESSION #
45016451

 

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