Technically speaking

September 2009
Marketing Health Services;Fall2009, Vol. 29 Issue 3, p4
Academic Journal
The article offers information on the smoking cessation text messaging service of the department of public health in Mohave County, Arizona which is called Stop Smoking Over Mobile Phone (STOMP). It notes that STOMP allows the residents of the county, who are willing to give up cigarettes, to receive personalized text messages about smoking over a 26-week period. It also examines how other agencies use social media, such as Twitter, in offering their services.


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