Bulik, Beth Snyder
November 2009
Advertising Age;11/2/2009, Vol. 80 Issue 37, p12
Trade Publication
The article examines marketing research on beer conducted by the marketing research firm Mindset Media, which specializes in psychometric research on consumers. Among the findings of the company's research is that drinkers of Budweiser brand beer are more likely to own a truck than the average person, drinkers of the brand Bud Light are more likely to be regular lottery players, and drinkers of Heineken are more likely to have American Express credit cards.


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