TITLE

Back on Course

AUTHOR(S)
Edsall, Larry
PUB. DATE
May 2001
SOURCE
Automotive News;5/21/2001, Vol. 75 Issue 5931, p18i
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on how Dodge automobile dealers in the United States had a direct involvement in the marque's return to the 2001 Winston Cup competition. Team that led Dodge into big-time stock-car racing; Keystone of the firm's of Dodge's heritage and positioning statement; Commitment of the dealers to the initiative.
ACCESSION #
4498895

 

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