Back on Course

Edsall, Larry
May 2001
Automotive News;5/21/2001, Vol. 75 Issue 5931, p18i
Trade Publication
Reports on how Dodge automobile dealers in the United States had a direct involvement in the marque's return to the 2001 Winston Cup competition. Team that led Dodge into big-time stock-car racing; Keystone of the firm's of Dodge's heritage and positioning statement; Commitment of the dealers to the initiative.


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