Dealers can pick their promotions

Edsall, Larry
May 2001
Automotive News;5/21/2001, Vol. 75 Issue 5931, p18i
Trade Publication
Explains how Dodge automobile dealers in the United States can get involved in the Winston Cup program on a variety of levels. Invitation of Winston Cup show car and driver appearances to create customer traffic; Use of the stock-car racing program as an internal promotion; Fan experience given by the Dodge City exposition.


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