TITLE

Dealer rolls dice on Web service

AUTHOR(S)
Guyer, Lillie
PUB. DATE
May 2001
SOURCE
Automotive News;5/21/2001, Vol. 75 Issue 5931, p10T
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights Delaware-based automobile dealer Price Automotive Group's business-to-customer applications of Web-based customer relationship programs called the Personal Customer Page. Amount invested by owner Mike Price in the development of the technology; Marketing and customer retention possibilities of integrated customer-vendor-retail Web-enabled systems; Design of the Personal Customer Page. INSET: Seven customers took test clicks.
ACCESSION #
4498872

 

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