Chevy re-energizes Cavalier sales

Guilford, Dave
May 2001
Automotive News;5/21/2001, Vol. 75 Issue 5931, p3
Trade Publication
Highlights the marketing strategy of United States car maker General Motors Corp. for its Chevrolet Cavalier automobile. Reinstatement of a regional rebate program; Amount of rebate for each purchase of a Cavalier; Goal of the rebate effort; Features of the performance version of the Cavalier.


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