Show them the money

Bernstein, Marty
May 2001
Automotive News;5/14/2001, Vol. 75 Issue 5929, pM8
Trade Publication
Reports on the speech of Allen Banks, executive director of media for Saatchi & Saatchi North America at the American Association of Advertising Agencies' April 2001 media conference in New York about the retention of personnel. Prevention of brain drain in the media business by the increase of starting salaries; Strategy for the recruitment of talented employees.


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