TITLE

Buick says, 'It's all good'--but it isn't

AUTHOR(S)
Crain, Rance
PUB. DATE
May 2001
SOURCE
Automotive News;5/14/2001, Vol. 75 Issue 5929, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes General Motors for the inept marketing of its Buick automobiles. Reminder of the fate of the Oldsmobile; Mistake of the marketers in the use of a slogan to target younger buyers.
ACCESSION #
4498809

 

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