TITLE

Nissan finally catches Internet fever

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2001
SOURCE
Automotive News;5/14/2001, Vol. 75 Issue 5929, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents details on the online marketing strategy of automobile manufacturer, Nissan Motor. Sponsorship of the jeopardy game at Station.Sony.com; Survey of the behavior of web site visitors; Assistance of TBWA/Chiat/Day interactive unit, Epicenter to gain access to online opportunities.
ACCESSION #
4498794

 

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