Nissan finally catches Internet fever

Cantwell, Julie
May 2001
Automotive News;5/14/2001, Vol. 75 Issue 5929, p3
Trade Publication
Presents details on the online marketing strategy of automobile manufacturer, Nissan Motor. Sponsorship of the jeopardy game at Station.Sony.com; Survey of the behavior of web site visitors; Assistance of TBWA/Chiat/Day interactive unit, Epicenter to gain access to online opportunities.


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