Radio Bonnaroo

Kenny, Tom
September 2009
Mix;Sep2009, Vol. 33 Issue 9, p18
The article focuses on Radio Bonnaroo, the radio station in Manchester, Tennessee that is used for the pre-, during and post-Bonnaroo music festival. It notes that the local radio station 101.5 becomes Radio Bonnaroo for 80,000 plus attendees as it provides live 24-hour programming onsite. Sean O'Connell, founder of Music Allies, said that 2009 is their sixth year managing the marketing for the festival, and relates how they use radio for the festival's campaign as well as other activities.


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