TITLE

We're All Marketers Now

AUTHOR(S)
Smith, Steve
PUB. DATE
November 2009
SOURCE
EContent;Nov2009, Vol. 32 Issue 9, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the shift to marketing from advertising in the mass media market. Media investment firm Veronis Suhler Stevenson reported the consistent shrinking of market share for advertisement-supported pieces. Veronis revealed that marketing services segment now accounts for 25 percent of the communications industry. The author talks about the declining value of media in the marketplace and the reimagination of media.
ACCESSION #
44961638

 

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