We're All Marketers Now

Smith, Steve
November 2009
EContent;Nov2009, Vol. 32 Issue 9, p9
Trade Publication
The article discusses the shift to marketing from advertising in the mass media market. Media investment firm Veronis Suhler Stevenson reported the consistent shrinking of market share for advertisement-supported pieces. Veronis revealed that marketing services segment now accounts for 25 percent of the communications industry. The author talks about the declining value of media in the marketplace and the reimagination of media.


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