Cucinelli, Saks Fete Success

Scheidness, Jean
October 2009
WWD: Women's Wear Daily;10/29/2009, Vol. 198 Issue 90, p12
Trade Publication
The article reports on the market performance of Brunello Cucinelli Inc. brand at Saks Fifth Avenue Enterprises Inc. in the U.S. in 2009. It notes that the sales of superluxe cashmere and sporty-chic wardrobe essentials under the said label has marked a good performance during the recession. According to Ron Frasch, Saks chief merchandising officer, the brand hits the market with an extraordinary performance. It adds that the brand has met 13.9 million dollars at Saks.


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