TITLE

A new Classic targets specialty sleep niche

AUTHOR(S)
Thomas, Larry
PUB. DATE
May 2001
SOURCE
Furniture/Today;05/21/2001, Vol. 25 Issue 36, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the corporate strategy developed by bedding retail veteran Mike Zippelli for waterbed manufacturer Classic Corp. in the United States. Company history; Zippelli's plans for the company; Details concerning its direct-to-consumer delivery systems in four states; Improvement in the company's line of products.
ACCESSION #
4492509

 

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