A new Classic targets specialty sleep niche

Thomas, Larry
May 2001
Furniture/Today;05/21/2001, Vol. 25 Issue 36, p76
Trade Publication
Comments on the corporate strategy developed by bedding retail veteran Mike Zippelli for waterbed manufacturer Classic Corp. in the United States. Company history; Zippelli's plans for the company; Details concerning its direct-to-consumer delivery systems in four states; Improvement in the company's line of products.


Related Articles

  • Dormia adds another mall store. Perry, David // Furniture/Today;8/21/2006, Vol. 30 Issue 49, p2 

    The article reports that Dormia, retailer of sleep products, is expanding its mall-based store network by opening a second unit in Raleigh, North Carolina. The retailer's pioneer store is located in the Crabtree Valley Mall. It is planning to open 25 stores in the coming months. CEO Mike...

  • Battle of the beds.  // Cabinet Maker;3/3/2006, Issue 5477, p24 

    The article presents the arguments by two British bed manufacturing executives on the qualities of a spring bed and a water bed. Richard Soper of British Waterbed Co. asserts that the best solution to a hygienic night's rest is the modern water bed. Peter Keen of Hypnos asserts that pocket...

  • Demand driven leader. Cecere, Lola // Cabinet Maker;3/31/2006, Issue 5481, p51 

    The article highlights the benefits of implementing sales and operations planning (S&OP) process, specifically for the furniture industry in Great Britain. S&OP is intended to translate data from groups such as sales and marketing into actionable and profitable demand plans, and when done...

  • Successful exhibitors make their own traffic.  // Furniture/Today;2/16/2015, Vol. 39 Issue 25, p2 

    In this article, the author offers suggestion for furniture exhibitors for doing advance planning and execution to increase their potential activity through his experience of being present at furniture market in Tupelo, Mississippi where he met a case goods supplier representing the same idea.

  • Canadian factories: How they can survive. Knell, Michael J. // Furniture/Today;6/11/2007, Vol. 31 Issue 39, p47 

    The author reflects on the trend of furniture industry and trade in Canada. He states that the Canadian furniture factory shipments have decreased significantly in 2001. He suggests the need for Canadian furniture manufacturers to employ a sensible strategy without forsaking the qualities they...

  • MANAGEMENT MATTERS. Dossenbach, Tom // Wood & Wood Products;Aug2007, Vol. 112 Issue 9, p29 

    The article focuses on the significance of supermarket method of controlling inventory in the furniture industry in the U.S. The method can simplify scheduling, eliminate waste and cut costs. It is suggested that the value stream should be viewed as a series of vendors serving customers...

  • Marketing Briefs.  // Marketing News;12/29/1978, Vol. 12 Issue 13, p2 

    The article presents news briefs on the marketing industry in the U.S. as of December 1978. According to a survey, advertisements which compare products are more believable than those that do not. Waterbeds were found to not cause seasickness or sinking sensations in sleepers. Low birth rates...

  • Bed boost.  // Cabinet Maker;12/17/2004, Issue 5419, p4 

    The article reports that the British Waterbed Association has launched a marketing drive to lift knowledge of waterbeds among consumers. It has produced a literature pack, Website and appointed a public relation agency.

  • O'Sullivan develops new marketing plan. Edmonds, Tom // Furniture/Today;11/8/2004, Vol. 29 Issue 9, p2 

    The article focuses on the new management team at O'Sullivan Industries Holdings which has completed a strategic planning process and developed a new marketing plan focusing on four product areas. The companies ready-to-assemble assortment includes small office/home office, commercial office,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics