TITLE

COMPANY CV

PUB. DATE
April 2001
SOURCE
Marketing (00253650);4/19/2001, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising expenditures of toy manufacturer Mattel for the year ended February 2001. Mattel's four core brands; Acquisition of a five percent stake in Japan's Bandai; Top marketer; Advertising agencies; Media buyer.
ACCESSION #
4490555

 

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