Ridgway, Jeremy
April 2001
Marketing (00253650);4/19/2001, p14
Trade Publication
Presents a list of the top 20 direct marketers in Great Britain and discusses trends in direct marketing for the month of February 2001. COI; Procter & Gamble; British Telecom; Ford Motor; Lloyds TSB; Sluggishness of advertising spending; Drop in consumer mailing volumes.


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