TITLE

DIRECTWATCH

AUTHOR(S)
Ridgway, Jeremy
PUB. DATE
April 2001
SOURCE
Marketing (00253650);4/19/2001, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a list of the top 20 direct marketers in Great Britain and discusses trends in direct marketing for the month of February 2001. COI; Procter & Gamble; British Telecom; Ford Motor; Lloyds TSB; Sluggishness of advertising spending; Drop in consumer mailing volumes.
ACCESSION #
4490529

 

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