TITLE

Sales and service

AUTHOR(S)
Burke, Jack
PUB. DATE
April 1998
SOURCE
Executive Excellence;Apr98, Vol. 15 Issue 4, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the importance of a customer's relationship with a company. Advantages of customer retention; Assumptions in sales improvement; Approaches used by companies to serve customers.
ACCESSION #
448896

 

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