TITLE

Seven laws of customer value

AUTHOR(S)
Broydrick, Stephen C.
PUB. DATE
April 1998
SOURCE
Executive Excellence;Apr98, Vol. 15 Issue 4, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on ways of delivering products and services to remain competitive. Assumptions of many executives about customer care; Usual outcome of price competition; Suggestions to provide better customer care.
ACCESSION #
448893

 

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