TITLE

Customer bonding

AUTHOR(S)
Cross, Richard; Smith, Janet
PUB. DATE
April 1998
SOURCE
Executive Excellence;Apr98, Vol. 15 Issue 4, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses ways to maintain a lasting relationships with consumers of products or services. Factors that reduced the power of mass-marketing techniques; How to be masterful in customer bonding; Marketing elements that support marketing goals.
ACCESSION #
448889

 

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