TITLE

The magic touch

AUTHOR(S)
Pritchett, Price
PUB. DATE
April 1998
SOURCE
Executive Excellence;Apr98, Vol. 15 Issue 4, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the service excellence concept for customers. Rules for clients and customer concerning excellent service; Strategies for service excellence.
ACCESSION #
448888

 

Related Articles

  • Winning value-driven buyers. Tucker, Robert B. // Executive Excellence;Apr98, Vol. 15 Issue 4, p19 

    Discusses strategies to please customers. Ways of making a customers' life easy; Information on the provision of customer service responsiveness.

  • Avoid CRM Backlash. Frazier, Richard // Executive Excellence;Nov2001, Vol. 18 Issue 11, p15 

    Examines the efficacy of customer relation management for creating customer-centric enterprise. Way a customer-centric enterprise distinguishes itself from the mass of other businesses competing for investor support; Methods of establishing connection with customer.

  • FAST FACTS.  // Credit Union Management;Feb2003, Vol. 26 Issue 2, p20 

    Reports on the expected growth of customer relationship management.

  • Editorial: Lifetime values and valuing customers--Who are you kidding? Shaw, Mark // Journal of Targeting, Measurement & Analysis for Marketing;Oct2001, Vol. 10 Issue 2, p101 

    Comments on customer relationship management and customer lifetime values. Comments on several strategies for developing the lifetime values of customers; Views on the efficacy of customer lifetime value analysis to show the value of the customers served.

  • Best CRM practices require cultivation of touch points. Taeschler, Debra // Advertising Age's Business Marketing;Dec99, Vol. 84 Issue 12, p13 

    Explains the importance of customer relationship management (CRM). Advantages that CRM can provide; Reason for the hesitation of some companies in adopting CRM.

  • A Tale of Two Studies. H. Levey, Richard // Direct;May2002, Vol. 14 Issue 6, p39 

    Presents the results of surveys conducted concerning customer relationship management. Percentage of all marketers that have integrated their customer service channels; Attitude of marketers toward shipping and handling charges; Means of communications used in resolving customer concerns.

  • The Path of Least Assistance. Stockford, Paul // Customer Interface;Nov2001, Vol. 14 Issue 11, p50 

    Discusses the concept of customer relationship management. Characterization of the Path of Least Assistance (PLA); Popularity of the PLA as a customer service strategy; Application of the customer service strategy.

  • The new multichannel CRM world.  // Direct Marketing News;Sep2012, Vol. 34 Issue 9, p39 

    The article provides insights on multichannel customer relationship management (CRM).

  • 2012 Schedule.  // EventDV;Mar2012, Vol. 2012 Issue 3, pWP1 

    The article presents the schedule of the release of several article on best practices in customer relationship management in the journal.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics