TV ad spend will improve in Q4, but decline continues

O'Carroll, Tristan
October 2009
Media Week;10/6/2009, Issue 1228, p7
Trade Publication
The article predicts that television advertising will slightly improve during the 4th quarter of 2009 despite media buyers and sale directors expecting an 8% year-on-year decline. The expectation is due to the dismal performance during the first three quarters where television advertisements fell by 15%. However, there is optimism that the improving economy will slow down the decline to as low as 5% in the 4th quarter.


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