TITLE

TV ad spend will improve in Q4, but decline continues

AUTHOR(S)
O'Carroll, Tristan
PUB. DATE
October 2009
SOURCE
Media Week;10/6/2009, Issue 1228, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article predicts that television advertising will slightly improve during the 4th quarter of 2009 despite media buyers and sale directors expecting an 8% year-on-year decline. The expectation is due to the dismal performance during the first three quarters where television advertisements fell by 15%. However, there is optimism that the improving economy will slow down the decline to as low as 5% in the 4th quarter.
ACCESSION #
44882012

 

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