Mobile leaders recoil from the spam trap

Dilworth, Dianna
August 2009
DM News;8/17/2009, p7
The article reports on the efforts of telecommunication groups to prevent mobile phone spam. It notes that Mobile Marketing Association (MMA) and Forrester Research Inc. have issued a number of best practices, which include enabling consumers to opt out a message even after opting in, to encourage marketer transparency and consumer control. Furthermore, AT&T offers an option for consumers to control the messages that they receive and stop unwanted short code messages.


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