TITLE

Mobile leaders recoil from the spam trap

AUTHOR(S)
Dilworth, Dianna
PUB. DATE
August 2009
SOURCE
DM News;8/17/2009, p7
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of telecommunication groups to prevent mobile phone spam. It notes that Mobile Marketing Association (MMA) and Forrester Research Inc. have issued a number of best practices, which include enabling consumers to opt out a message even after opting in, to encourage marketer transparency and consumer control. Furthermore, AT&T offers an option for consumers to control the messages that they receive and stop unwanted short code messages.
ACCESSION #
44881412

 

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