TITLE

Beleaguered British ad industry fights back against its bad image

AUTHOR(S)
Hall, Emma
PUB. DATE
October 2009
SOURCE
Advertising Age;10/26/2009, Vol. 80 Issue 36, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Advertising Association, Great Britain's advertising agency trade association, has created Front Foot, a foundation to promote the public image of advertising as a business. Public opinion polls show a steady decline in the trust British citizens have in advertising. The foundation plans to highlight advertising's role in financing mass media.
ACCESSION #
44873379

 

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