Building the brand

September 2009
Slovak Spectator;9/29/2009 Travel Guide, p24
No abstract available.


Related Articles

  • Brand Lock and Key. Kalb, Ira S. // Sales & Service Excellence Essentials;Mar2006, Vol. 6 Issue 3, p8 

    Provides information on building brands. Origin of the concept of branding; Basic building blocks of branding; List of the steps to building better brands.

  • 'Branding' Is All the Rage With Marketing Pros. Lewis, Connie // San Diego Business Journal;3/24/2003, Vol. 24 Issue 12, p13 

    Reports on marketing professionals' views on branding. Definition of branding; Brand selection; Building of brand identity; Keys to effective branding.

  • Good branding draws customers, employees. Thomas, J. Carter // Business Press;12/11/98, Vol. 11 Issue 33, p27 

    Explores key considerations in building brands. Definition of a brand; Establishment of brands in target's mind; Searching of brand attributes; Impact of strong brand on sales; Promotion of brands.

  • The branding big picture. Burke, Ron // Money Management;3/4/2004, Vol. 18 Issue 7, p27 

    Discusses several processes which can be adapted by small businesses in building a brand. Brand analysis; Brand identity; Brand communications.

  • How to Build Support for Brand Marketing. Sevier, Robert A. // University Business;Jun2005, Vol. 8 Issue 6, p24 

    Presents several strategies on building support for brand marketing. Clarification on the importance of strong brands; Establishment of confidence in the brand-building process; Implementation of the brand strategy.

  • A BOATLOAD OF BRANDERS. Schultz, Don E. // Marketing Management;Fall2000, Vol. 9 Issue 3, p8 

    Gives pieces of advice to startup companies on how to build effective brands in the Internet. Factors necessary to build brands; Qualities of marketers needed to build brands.

  • memo from the front. Benezra, Karen // Brandweek;6/17/2002, Vol. 43 Issue 24, p26 

    Presents a fictitious scenario on brand building for marketers.

  • Building a brand with the perfect balance of yin and yang. Taylor, David // Central Penn Business Journal;11/5/2010, Vol. 26 Issue 47, p11 

    The article discusses the significance of building a product brand.

  • Building Your Bank Brand. Kirisits, Christi // U.S. Banker;Nov2008, Vol. 118 Issue 11, p54 

    The article offers instructions on building a bank's brand.

  • ONCE YOU BUILD A BRAND, PREPARE TO DEFEND IT. Biller, Anthony J. // Business North Carolina;Jun2005, Vol. 25 Issue 6, p92 

    Focuses on building a strong brand. Use of the principles of brand management in building a strong brand; Components of a strong brand; Factors that influenced the selection of an inherently strong brand; Examples of inherently strong brands.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics