Women and Ethnic Diversity in Public Relations: The Unconventional Role of Public Relations in Advancing Diversity

Sims, Jeanetta; Sims, Atoya
January 2008
Conference Papers -- National Communication Association;2008, p1
Conference Paper
Diversity has become a "buzzword" in organizations (Allen, 1995) and a relevant enterprise for organizations seeking to maintain ties with key constituents. Kern-Foxworth (1989a; 1989b; 1989c; 1991a; 1991b; 2000) has perhaps been the most prolific writer about women and ethnic diversity in public relations (Pompper, 2004; Wilson et al., 2003), while others (e.g., Brunner, 2006; Grunig, 2006; Toth & Grunig, 1993) have chronicled the increased presence of women and the implications for that increased presence in public relations. Despite their efforts, scholars still contend little research has considered the impact of diversity in the public relations industry (Diggs-Brown & Zaharna, 1995; Hon & Brunner, 2000). The focus of this paper is to discuss the extant research and historical developments in the maturation of women and ethnic minorities in the field of public relations. Additionally, the case for public relations playing a more integral and unconventional role in diversity efforts is made before considerations for both inside and outside the academy are offered. ..PAT.-Unpublished Manuscript


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