TITLE

Manhattan store thrives without a single 'S' brand

AUTHOR(S)
Thomas, Larry
PUB. DATE
May 2001
SOURCE
Furniture/Today;05/14/2001, Vol. 25 Issue 35, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that New York City-based bedding company Long's Bedding has decided to pull out its Stearns & Foster product line. Reason behind the company's move; Optimism of company officials that their business will thrive even without such brand; Overview on the merchandising strategies utilized by the company.
ACCESSION #
4484396

 

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