TITLE

The Viral Loop Widget

AUTHOR(S)
Johnson, Paul
PUB. DATE
October 2009
SOURCE
Publishers Weekly;10/5/2009, Vol. 256 Issue 40, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of the viral loop concept in online marketing of the book "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves," by Adam Penenberg. Penenberg has approached StudioE9 to create the campaign for the book. StudioE9 reportedly used a three-pronged approach which involved a Facebook application or a widget, an iPhone application and a Web site. This campaign aims to create multiple paths to learning about buying the book.
ACCESSION #
44835156

 

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