How HR made a difference at work

D'souza, David
September 2009
People Management;9/24/2009, Vol. 15 Issue 20, p30
The article focuses on CPP, an international marketing services business in Great Britain. The company employs 1,400 people and its revenues come mostly from contact centre operations. The author highlights the role of employee motivation and recognition of their contribution in the organisation's success. An overhaul of the company's annual employee survey has helped its employees understood the broader business goals of the company. The new approach to the company's employee survey led to the rise of the level of engagement and performance.


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