TITLE

The Washington Mystics: Pushing Web 2.0 to the Edge

AUTHOR(S)
Herring, Benjamin L.; Harney, John
PUB. DATE
September 2009
SOURCE
Infonomics;Sep/Oct2009, Vol. 23 Issue 5, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the use of technology by the U.S. basketball team Washington Mystics as its ticket sales strategy. Chief operating officer Greg Bibb says that since their team do not have the budget for billboard, television and radio commercials, they use technology as an alternative way. Their business strategy called New Media is a Web 2.0 with features like blogs, a YouTube channel and Twitter.
ACCESSION #
44805983

 

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