What Consumers Really Want

Hoffman, Karen Epper
October 2009
Bank Technology News;Oct2009, Vol. 22 Issue 10, p28
Trade Publication
The article reports on the findings of an online survey conducted by research firm Gartner Inc., led by research director Stessa Cohen, on the responses of banking customers with online banking in the U.S. and Great Britain. The results of the survey confirmed that most bankers already have knowledge on online banking. Cohen notes the need of banks to watch the move of credit unions which are beginning to outpace banks in tems of communication and personalization features they offer.


Related Articles

  • Mobile Banking: Lessons From The Field.  // Bank Technology News;Jun2008, Vol. 21 Issue 6, Special section p3 

    An interview with Stessa Cohen, Banking Analyst and Research Director at Gartner Inc., is presented. The said interview has been focused on the emerging mobile banking technology in the U.S. Cohen stresses on the potential of the said technology to improve transactions over online banking...

  • Mobile Banking: Lessons From The Field.  // American Banker;6/23/2008 Moblie Banker Supplement, p3 

    An interview is presented with Stessa Cohen, Banking Analyst and Research Director at the company Gartner. Stessa discusses her thoughts on mobile banking in the U.S. including her thoughts on how mobile banking will become more active, how she believes banks should perceive mobile banking,...

  • Fear of Data Theft Hurting Site Traffic, Surveys Find. Wolfe, Daniel // American Banker;6/28/2005, Vol. 170 Issue 123, p9 

    Reports that the use of fake emails and the recent outbreak of data security breaches at banks and card processing companies are scaring consumers away from online banking. Claim by bankers that these fears are groundless; Observation by Thomas Noyes, the director of online and payment services...

  • Mobile Banking: Lessons From The Field.  // Cards & Payments;Jun2008, Vol. 21 Issue 6, Special section p3 

    An interview with Stessa Cohen, banking analyst and research director at Gartner Inc., is presented. She emphasizes the state of mobile banking in the U.S. and on how banks pursue banking on a mobile device. She mentions the accompanying security concerns as mobile banking becomes more popular....

  • Put Your Members in the Driver's Seat.  // Credit Union Executive Newsletter;8/6/2007, Vol. 33 Issue 13, p3 

    The article focuses on the consumer-relationship strategy proposed by Stessa Cohen, research director for Gartner Inc., to be applied in financial institutions. It was claimed that if the institutions let the consumer control financial interactions, it would strengthen consumer relations....

  • Social banking a service. Sibillin, Anthony // BRW;5/21/2009, Vol. 31 Issue 20, p11 

    The article presents the statement of Gartner Inc. analysts Stessa Cohen and Alistair Newton on the benefit of social banking in Australia amid global financial crisis. According to them, retail banks that understand social media, financial social networks, and microfinance have a better chance...

  • The New Process For Processing. McKendrick, Joseph // Bank Technology News;Dec2002, Vol. 15 Issue 12, p27 

    Focuses on how the banks handle and process paper-based checks from the government and technology sectors in the U.S. Ability of Gartner company to digitize a check; Implementation of front-end automated check processing system; Capabilities of banks in electronic check processing.

  • BofA Tweets a Web Outage Alert. Is that Enough? Quittner, Jeremy // Bank Technology News;Feb2011, Vol. 24 Issue 2, p10 

    The article focuses on the announcement of Bank of America Corp. (BofA) in Charlotte, North Carolina on partial online banking service outage using Twitter. BofA spokeswoman Tara Burke states that the bank preferred not to put a message on the web because the outage resulting from a routine...

  • Vendors Offer New School 'Wrappers'. Adams, John // Bank Technology News;Nov2009, Vol. 22 Issue 11, p12 

    The article reports on the advancement of mobile banking technology in the U.S. Stessa Cohen, a research analyst for Gartner Inc., says the banking industry is seeing ways of differentiation offerings that allows banks to deliver new applications. Mark Schwanhausser, analyst at Javelin Research,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics