Adams, John
October 2009
Bank Technology News;Oct2009, Vol. 22 Issue 10, p24
Trade Publication
The article reports on the possible entry of Google Inc. into loan lead aggregation which could allow financial institutions to integrate web advertising, online branding, and customer acquisition in the U.S. Rob Enderle, analyst for the Enderle Group, notes that Google would leverage their revenue stream into another market with such move. It mentions that Google will be favored by the possibility due to dependence of lenders' survival on their ability to connect with consumers in the Internet.


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