TITLE

MODELING ASYMMETRIC COMPETITION

AUTHOR(S)
Carpenter, Gregory S.; Cooper, Lee O.; Hanssens, Dominique M.; Midgley, David F.
PUB. DATE
September 1988
SOURCE
Marketing Science;Fall88, Vol. 7 Issue 4, p393
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The effects of the marketing actions of one brand can be distributed among its competitors' market shares in a complex manner. This paper presents and illustrates methods for modeling brand competition and brand strategies in markets where competitive effects can be differentially and asymmetrically distributed. We discuss the empirical specification, parameter estimation and competitive--strategy implications of the models proposed. Price and advertising competition among eleven brands of an Australian household product is used to illustrate the application of these procedures.
ACCESSION #
4479481

 

Related Articles

  • An Analysis of Competitive Market Behavior. Houston, Franklin S.; Weiss, Doyle L. // Journal of Marketing Research (JMR);May74, Vol. 11 Issue 2, p151 

    This article reports the findings of an empirical investigation into the movement of competitive market share. Palda's cumulative advertising model is adapted to include a price variable, and the analysis is extended to a multibrand market. The statistical methodology employed in the...

  • Context-dependent Preferences. Tversky, Amos; Simonson, Itamar // Management Science;Oct93, Vol. 39 Issue 10, p1179 

    The standard theory of choice--based on value maximization--associates with each option a real value such that, given an offered set, the decision maker chooses the option with the highest value. Despite its simplicity and intuitive appeal, there is a growing body of data that is inconsistent...

  • MARKET SHARE OF BANKS IN DISPENSING CROP LOAN. Mishra, Rabindra Kumar // Researchers World: Journal of Arts, Science & Commerce;Jul2013, Vol. 4 Issue 3, p60 

    This paper examines the market share of banks in dispensing crop loan for the development of agricultural sector. Notwithstanding that the banks have extended their wings almost all over the nation; still they are yet to touch the grass root level in dispensing crop loans. The cooperative banks...

  • Planning Gains in Market Share. Fogg, C. Davis // Journal of Marketing;Jul1974, Vol. 38 Issue 3, p30 

    The article gives a comprehensive program for gaining market share, and examines the ways of increasing market share, the key steps in planning market share gains, and the pitfalls that must be anticipated in implementing such a program. According to the author, gaining and keeping market share...

  • BEHIND THE SPIN: General Motors.  // Management Today;Dec2004, p24 

    The article reports on promotional tool adopted by General Motors. Buy One, Get One Free is a promotion usually reserved for shampoo and toothpaste. In a ploy that betrays GM's bloated inventory, Kansas City dealers have been giving away a $10,000 Chevrolet Aveo to buyers of the 2004...

  • Market Share Liability: An Analysis Since Sindell. Scammon, Debra L.; Sheffet, Mary Jane // Journal of Public Policy & Marketing;Spring92, Vol. 11 Issue 1, p1 

    The market share liability (MSL) theory generated much concern among marketers when it was introduced in the Sindell case in California in 1980. In the twelve years since that decision, courts in several states have considered the applicability of MSL in a variety of situations and have refined...

  • The Complete Welfare Effects of Cost Reductions in a Cournot Oligopoly. Smythe, Donald; Zhao, Jingang // Journal of Economics;Feb2006, Vol. 87 Issue 2, p181 

    This paper provides the smallest upper bound or the critical level for a Cournot firm's market share below which its cost reduction reduces welfare. It shows that a firm's cost reduction increases social welfare with nonlinear demand and nonlinear costs if and only if its market share is above...

  • An Appraisal of OSCADY PRO. Oni, Olayiwola Ademola Gbolahan // Journal of Applied Sciences Research;Dec2009, Vol. 5 Issue 12, p2117 

    OSCADY PRO, the new signal-timing program developed by Transport and Road Research Laboratory (TRL), Wokingham, UK in 2006 for isolated, traffic signal controlled junctions has been evaluated using four signalised isolated junctions in Southampton, UK as case studies. Comparison of the signal...

  • Lessons learned. McNulty, Mike // Rubber & Plastics News;1/10/2005, Vol. 34 Issue 12, p1 

    This article reports that RCA Rubber Co. was in relatively unfamiliar territory: Smaller competitors were springing up in its primary business, molded rubber transit treads. For a company that normally has little competition and a strong market share in the transit product industry, that...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics