Bordley, Robert F.
January 1989
Marketing Science;Winter89, Vol. 8 Issue 1, p100
Academic Journal
This note derives the Colombo/Morrison 'hard-core loyal/potential switcher' model without assuming the existence of either hard-core loyals or potential switchers. We only assume that the relative probability of buying a product other than what one purchased previously is independent of this previous purchase. This result significantly extends the applicability of the Colombo/Morrison model.


Related Articles

  • Transfer of Power. Rener, Brian A. // Consulting-Specifying Engineer;Jun2007, Vol. 41 Issue 6, Special section p19 

    The article provides information on the capabilities of a solid state static transfer switch. Due to its high-speed electronic switching, any interruption to even the most sensitive loads upon transfer between sources can be avoided. Furthermore, the transfer switch allows multiple sources of...

  • THREE OR FOUR POLE? Lane, Keith // Consulting-Specifying Engineer;Jun2007, Vol. 41 Issue 6, Special section p23 

    The article provides information on differences between 3- and 4-pole transfer switches. A 4-pole transfer switch is typically required where the distribution system has two or more levels of ground fault sensing and two or more automatic transfer switches. On the other hand, other critical...

  • A compact modeling of TiO2-TiO2-x memristor. Zhang, Lu; Chen, Zhijie; Joshua Yang, J.; Wysocki, Bryant; McDonald, Nathan; Chen, Yiran // Applied Physics Letters;4/15/2013, Vol. 102 Issue 15, p153503 

    We developed a spice-compatible compact model of TiO2-TiO2-x memristors based on classic ion transportation theory. Our model is shown to simulate important dynamic memristive properties like real-time memristance switching, which are critical in memristor-based analog circuit designs. The...

  • Toggle.  // Network Dictionary;2007, p490 

    A definition of the term "Toggle" is presented. This refers to switching from one setting to another. A toggle switch is a generic class of electric switch that employs a mechanical lever, handle or rocking mechanism to actuate it. On computer keyboards, the Caps Lock key is considered a toggle...

  • Advanced lessons in softswitches. Fester, Mordechai B. // Telecommunications - International Edition;Jun2004, Vol. 38 Issue 6, p41 

    Explores the benefits to carriers of using advanced softswitches. Interoperability of all protocols; Maximization of call revenue; Reliability; Ability of adding new services.

  • Production switchers. LUFF, JOHN // Broadcast Engineering;Oct2012, Vol. 54 Issue 10, p38 

    The article discusses the evolution and reinvention of production switchers. It cites the development of analog switchers that have been used for decades which could accommodate only a fixed amount of delay. It highlights the emergence of new switchers with various capabilities such as the...

  • Nonblockability of Switches with the Cayley Graph Structure for Serial Transfer of Data Blocks. Generalized Hypercubes and Multidimensional Grids. Podlazov, V. S. // Automation & Remote Control;Apr2003, Vol. 64 Issue 4, p653 

    A general method of conflictless arbitrary permutation of “large” data elements that can be divided into a multitude of “smaller” data blocks was considered for switches structured as the Cayley graphs. The method was specified for arbitrary permutations in the...

  • Optimizing the switching function for nonequilibrium free-energy calculations: An on-the-fly approach. Lindberg, Gerrick E.; Berkelbach, Timothy C.; Feng Wang // Journal of Chemical Physics;5/7/2009, Vol. 130 Issue 17, p174705 

    Using nonequilibrium switching simulations to determine the free-energy difference between two thermodynamic states has gained tremendous popularity since Jarzynski’s identity was proposed. The efficiency of a nonequilibrium switching simulation depends on the switching function. A well...

  • Ultrafast all-optical magnetic switching in NaTb(WO4)2. Zuanming Jin; Hong Ma; Lihua Wang; Guohong Ma; Feiyun Guo; Jianzhong Chen // Applied Physics Letters;5/17/2010, Vol. 96 Issue 20, p201108 

    The operation of an all-optical magnetic switching based on the paramagnetic NaTb(WO4)2 crystals is carried out by the time-resolved magneto-optical Faraday effect. Our results demonstrate that the switching time can be as fast as ∼500 fs at room temperature. The switching amplitude shows a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics