TITLE

Localizing Awards Programs For Greater Effectiveness

AUTHOR(S)
Kappes, Jorja L.
PUB. DATE
March 1981
SOURCE
Public Relations Quarterly;Spring81, Vol. 26 Issue 1, p27
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Thousands of awards are presented and received each year. But the Motorcycle Safety Foundation's (MSF) awards program gives national recognition to programs and individual contributions that would otherwise receive only slight local attention. Rather than present an award thousands of miles from the site where the work was accomplished, MSF staff arrange local award presentations. Recipients reap the most publicity on the award and when winners suggest appropriate presentation occasions, arrangements for the presentation are much simpler. Setting up an awards program or reorganizing an existing program is more complicated than it appears. Planners must remember to tailor the program to fit their objectives. They should take care in defining the award categories, the eligibility requirements and the judging criteria, and in developing plans for presentations. Design for the brochure also requires special advance planning. The design can have a unifying effect for the program. Organizations must live with their design for several years.
ACCESSION #
4479369

 

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